Ready to blow away the rules of volume? L’Oreal Paris introduces waterproof Air Volume Mega Mascara, a new evolution of mega lash volume that inflates and puffs up lashes, just like a hot air balloon, yet feels light as air (84% of women said volume feels light as air!*) How does this happen? With a new ingenious formula and packaging, Air Volume defies the rules of gravity and volume. The waterproof Air Volume formula is air whipped to create a lash multiplying effect with volume that is weightless on lashes.